CaaStle launches BORROW, a new service allowing retailers to integrate rental into their own e-commerce


Rebecca Minkoff’s innovative rental experience, powered by CaaStle, leverages the BORROW program to give customers complete control and freedom.

FREMONT, California: CaaStle, the leading B2B rental technology platform in the United States, has introduced a revolutionary technology solution for retail brands looking to participate in the circular economy. Borrow – modern brand Rebecca Minkoff will unveil a new button that allows retail businesses to deliver a transactional rental experience fully integrated into the e-commerce website, with more modern brands following this summer. Rebecca Minkoff, famous for her digital innovation, is the first brand to launch BORROW on her e-commerce site, RebeccaMinkoff.com, which is currently live.

“The BORROW program is an important innovation for our partners in the access economy,” said Christine Hunsicker, Founder and CEO of CaaStle. “The integration of BORROW directly into the brand’s e-commerce sites makes it easy for consumers – especially ambitious consumers – to discover and wear their clothes. BORROW offers CaaStle another powerful way to help brands acquire new customers, monetize their inventory and increase the profitability of their e-commerce business. . “

Rebecca Minkoff’s innovative rental experience, powered by CaaStle, leverages the BORROW program to give customers complete control and freedom. Customers can rent products from BORROW and wear them as many times as they want throughout the rental period, with the option to purchase them at any time. They can either return the products at the end of the prepaid period, or continue with a daily rate to extend the rental. The daily costs are deducted from the purchase price. If the consumer pays the daily charge equal to the purchase price, he will become the owner of the item without any penalty.

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