Mayor Adams announces “Care” strategy to create job hubs in New York with city offices

April 6, 2022

Delivering on the promise of the mayor’s economic stimulus plan, the new “City Agencies Revitalizing the Economy” strategy will locate city agency offices in key neighborhoods to help create local jobs

As part of the first phase, the mayor and his partners open the largest commercial building in the area of ​​junction of Broadway in the east of New York

NEW YORK – New York City Mayor Eric Adams today announced his new “CARE” strategy, “City Agencies Revitalizing the Economy,” to create job hubs throughout the city by strategically locating city agency offices in key neighborhoods. Mayor Adams launched the first phase of the initiative, opening what will be the largest commercial building ever constructed in the Broadway Junction neighborhood of East New York, Brooklyn, which the City’s Department of Social Services (DSS) de New York will occupy. The strategy responds to Mayor Adams’ key commitment “Rebuild, Renew, Reinvent: A Blueprint for New York City’s Economic Recovery,” released last month,

“When I presented my economic recovery plan last month, I talked about not going back to the pre-pandemic situation – and that’s what this strategy and this innovation is for,” said Mayor Adams. “We’re building a more inclusive economy that works for all New Yorkers, in every neighborhood and borough, and city government is leading the way.”

A rendering of the upcoming building at 2440 Fulton Street – part of the first phase of Mayor Adams’ new ‘CARE’ strategy (credit: Lifang)

The new strategy leverages the city’s long-term commercial leases to bring jobs closer to communities and catalyze new commercial developments outside of traditional central business districts. The first phase is the result of a collaborative effort between DSS, the New York City Economic Development Corporation (NYCEDC), the New York City Department of Citywide Administrative Services (DCAS), and developer The Leser Group. It builds on the work NYCEDC began in 2017 to encourage investment in the city’s commercial markets.

The new building at 2440 Fulton Street, developed by The Leser Group and designed by Marvel Architects, will provide premier retail space that will accommodate more than 1,100 DSS Human Resources Administration (HRA) employees, as well as markets private tenants, in the heart of East New York. The new space will allow HRA to enhance the customer experience with fast electronic check-in systems, improved self-service technology and expanded waiting areas. The new building will also provide approximately 80,000 square feet of private commercial space, including new retail space along Fulton Street, Herkimer Street and Van Sinderen Avenue.

“With this project in East New York, we are advancing two critical goals – bringing city services closer to the people we serve and catalyzing the creation of office space for local businesses,” said Deputy Mayor for Labor and Economic Development Maria Torres-Springer. “I am thrilled to see this project come to life and look forward to working with my government partners to expand the CARE strategy across the city. »

“The CARE strategy is an innovative solution to support new developments in underserved areas of the city and is a key part of Mayor Adams’ plan for the city’s economic recovery,” said NYCEDC President and CEO, Andrew Kimball. “Today’s groundbreaking is just the beginning of using the city’s offices to create new shopping malls, bringing jobs, services and quality amenities to neighborhoods across the city. .

“This project exemplifies this administration’s commitment to ensuring an inclusive recovery from the pandemic by supporting and revitalizing underserved communities, while creating jobs for thousands of New Yorkers,” said Gary P. Jenkins, DSS Commissioner. “The Department of Human Services is proud to play a vital role in realizing the Mayor’s vision of a fairer New York City, where every New Yorker has equal access to opportunity and where we prioritize growth. and the success of our long-neglected communities. At this site, we look forward to working with our city partners to bring innovative development to East New York, while improving and strengthening social service delivery for New Yorkers in need in the community with care and compassion.

“We are a city of five boroughs, with diverse neighborhoods in each borough,” said DCAS Commissioner Dawn M. Pinnock. “For too long, city offices have been heavily concentrated in too few places. Our government must be closer to the people and should be an engine of economic growth in the commercial areas of the city.

“This project defines public-private partnership,” said Fernando Fisbein, Representative, Leser Group. “This represents true collaboration between multiple public agencies and local businesses to achieve key community goals, including connecting essential city services to the communities that have access to them; anchor a shopping center for local businesses, non-profit organizations and institutions; and creating new energy and opportunity for the Broadway Junction neighborhood. To achieve these goals, this building will produce over 200,000 square feet of brand new Class A office space for HRA and create over 100,000 square feet of office and retail space for public, private and and non-profit. We thank Mayor Adams, NYCEDC and elected officials for their support of this project.

A rendering of the upcoming building at 2440 Fulton Street – part of the first phase of Mayor Adams’ new ‘CARE’ strategy (credit: Lifang)

Creating local jobs and revitalizing Eastern New York are key priorities for Mayor Adams. The neighborhood offers:

  • A transit hub at Broadway Junction, with access to six subway lines, various bus routes and the Long Island Rail Road,
  • Relatively low real estate costs,
  • Access to a strong local community that can serve as both workforce and customer base, and
  • Proximity to one of New York’s largest industrial business clusters.

In addition to 2440 Fulton Street, NYCEDC is currently considering proposals for the next phases of the “CARE” strategy in Queens and the Bronx. More information is available here.

“For too long, Eastern New York has been the victim of private and public divestment, predation and neglect,” said Sandy Nurse, New York City Council Member. “We are encouraged by the city’s ‘CARE’ strategy, and we hope today signals a renewed commitment from the city and this administration to direct the public’s attention, time and investment. to my neighborhood. We look forward to working collaboratively with local stakeholders and this administration to bring more public funds to our community and achieve more equitable local and community economic development than ever before.

“After years of community engagement and planning, today marks a new beginning for Broadway Junction,” said Bill Wilkins, Director of Economic Development and Housing, Local Development Corporation of East New York. “We are beginning to see the fruits of our advocacy and hard work to create new jobs and opportunities for Eastern New York. This public-private partnership between the city and Leser Group is a major step in the right direction, and we commend Mayor Adams for prioritizing progress for the junction.


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