Pick n Pay can now serve millions of customers on WhatsApp with Clickatell’s Chat Commerce solution


New instant customer service and self-service options added to Smart Shopper loyalty program for easy access to Pick n Pay in chat

REDWOOD CITY, California, November 24, 2021 / PRNewswire / – Clickatell, a leader in mobile communications and chat commerce, has been selected by leading African retailer Pick n Pay to manage its WhatsApp customer communication channel.

Through a partnership with Clickatell, Pick n Pay customers benefit from instant customer service and self-service options on WhatsApp.

Clickatell has been selected by the leader in Pick n Pay distribution to manage its WhatsApp customer communication channel.

Customers can easily access Pick n Pay services by sending “Hi” to +27 60 070 3037. The easy-to-navigate menu then allows buyers to choose the action they want to take.

The Pick n Pay WhatsApp channel currently hosts catalogs, COVID-19 FAQs, store locator, smart shopper card services, and other customer service options.

This partnership between Pick n Pay and Clickatell allows customers to manage their Smart Shopper status and details via WhatsApp. This includes the ability for its nine million active Smart Shoppers to view their loyalty point balances, block their lost or stolen cards, as well as order card replacements. In addition, customers can quickly and easily update their personal information and enter contests.

“Retail is leading the way in chat adoption,” Forrester said, and we’re excited to provide an engaging experience for Pick n Pay customers in chat. Consumers love chatting and with WhatsApp’s wide reach, it’s the perfect channel for Pick n Pay to serve their customers, ”says Pieter de Villiers, CEO and co-founder of Clickatell.

Pick n Pay Smart Shopper has always been a favorite of South African shoppers and has recently appointed as the most used loyalty program in South Africa in the 2021 Loyalty White Paper Truth & BrandMapp SA.

“We are constantly looking to improve our customer service and make it easier for our customers to engage with us. WhatsApp is a popular communication channel, so it made sense to launch a chat option for our customers to engage. with us whenever they want. Customers love the WhatsApp messaging feature and the ability to get store or Smart Shopper information in seconds, ”says John bradshaw, Omnichannel Manager at Pick n Pay.

About Clickatell
We are creating a better world through technology, making chat commerce accessible to anyone, everywhere. Consumers can now connect with brands to find goods and services, make purchases, track orders and resolve issues with a simple text or chat. No need for cash, phone calls, in-person interactions or apps. Founded in 2000 with today more than 10,000 customers, Clickatell is fueling the transformation of digital commerce through Chat Commerce. Clickatell is headquartered in Silicon Valley, California, and has offices in Canada, South Africa, and Nigeria (www.clickatell.com).

About Pick n Pay
The Pick n Pay Group is a retail company in the rapidly evolving consumer goods industry. We operate in multiple store formats under three brands – Pick n Pay, Boxer and TM Supermarkets. Pick n Pay also operates one of the largest online grocery platforms in Sub-Saharan Africa. Our Honorary Life President and Consumer Champion Raymond Ackerman bought the first four Pick n Pay stores in Cape Town, South Africa, in 1967. Today, the Pick n Pay group operates nearly 2,000 stores across multiple formats in eight southern countries. Africa, including a 49% investment in TM Supermarkets in Zimbabwe.

Customers are the heart of our business. Consumer Sovereignty informs everything we do, from the way we treat our customers, the range of products we offer, to the way we design our stores. Putting the customer first means that we work hard to understand their diverse and changing needs and how we can better serve them.

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Clickatell enables consumers and businesses to engage via chat to easily make purchases, track orders, and troubleshoot issues.  (PRNewsfoto / Clickatell)

Clickatell enables consumers and businesses to engage via chat to easily make purchases, track orders, and troubleshoot issues. (PRNewsfoto / Clickatell)

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