Roland revamps its in-store retail experience

Musical instrument maker Roland on Wednesday (December 15th) announced the deployment of custom technology, dubbed Audience Specific Experience ASX, which allows stores to control lighting, video and audio in its Roland Store experience in select locations. US and global locations.

The company’s new innovation can be changed with the push of a button to match the environment to the tastes of individual buyers. Roland launched its Audience Specific Experience ASX last year and operates in 10 stores around the world with plans to expand into new markets in 2022.

“Retailers continue to look for new ways to interact with their customers as they readjust to in-store shopping this holiday season,” said Corin Birchall, Roland’s global retail operations manager, in the company announcement. “With the Roland ASX Audience Specific Experience, everyone who walks into Roland stores can enjoy music, lighting and screen content to suit their individual needs. We’re excited to be able to extend this enhanced retail experience to more retailers around the world so that the consumers and the sales teams who rely on them can benefit.

New Roland stores feature full-time Roland product experts, hands-on demonstrations, and access to the full Roland and BOSS product catalog, showing how Roland and BOSS products can help consumers discover, create and play. the music. .

“The growth of convenient online shopping has pushed physical retailers to offer more than just inventory of products,” said Gordon Raison, Roland Director of Sales and Marketing. “Customers are increasingly turning to a shopping trip to provide excitement, discovery and learning, as well as to acquire products. As a company renowned for its innovation and development of the technologies of tomorrow in the music world, it seemed appropriate to us that we also develop the retail experience of the future.

Related news: Augmented Reality at the United Center in Chicago Fuels the 5G Connected Fan Experience

Meanwhile, fans of the United Center in Chicago will soon be able to take video and photo selfies with augmented reality (AR) versions of players and mascots thanks to the Pose with the Pros experience offered by the Chicago Blackhawks and the Chicago Bulls through a partnership with AT&T.

Two six-foot kiosks powered by AT&T 5G controlled by users’ smartphones will enable the interactive experience at United Center. Users can select the players and mascots that join them on their device screen for the selfie.



On: Forty-four percent of UK grocery shoppers spend more in grocery stores when they have access to loyalty programs, and an equal share say the presence of loyalty programs alone dictates where they shop. What UK consumers expect from their grocery shopping experiences surveyed 2,501 UK consumers to examine how retailers can make the most of loyalty programs to increase spending and gain new customers.

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