Sinch Implements New Operating Model and Announces Changes to Leadership Team


Stockholm, Sweden – February 3, 2022 – Sinch AB (publ), a global leader in cloud communications and mobile customer engagement, today announced changes to its organization and management team.

Recent acquisitions of Inteliquent, MessageMedia and Pathwire significantly expand Sinch’s product offering and go-to-market capabilities. To support continued profitable growth and ensure strong execution through delegated responsibility, Sinch will now be organized into five business units.

  • Business and messaging, led by Anders Olin, includes Sinch’s enterprise-focused messaging business with programmable APIs for established and emerging mobile messaging channels. The unit leverages Sinch’s core corporate sales force with regional teams in the United States, EMEA, Latin America, India and Asia Pacific, and is responsible for cross-selling all products Sinch. Enterprise & Messaging will also include Sinch’s existing business serving mobile carriers (currently labeled as “Carriers”).

  • Voice, led by Inteliquent CEO Ed O’Hara, will include Inteliquent’s entire voice business as well as Sinch’s existing products within Voice & Video. The unit will provide carriers, service providers and enterprises with voice calls, phone numbers, voice APIs and solutions, emergency services, etc.

  • Developer and email, led by Will Conway, CEO of Pathwire, will include Sinch’s messaging offering spanning the Mailgun, Mailjet and Email on Acid brands. The unit will also be responsible for Sinch’s global offering to software developers, enabling product and engineering managers from companies of all sizes to leverage Sinch’s APIs and software products to engage with their customers.

  • Apps, led by Wavy CEO Eduardo Henrique, will include Sinch’s innovative software-as-a-service offering for midsize and large businesses. The unit will include products supporting marketing, operations, and customer service, including Chatlayer by Sinch (conversational AI), Sinch for Marketing, MessengerPeople, and Sinch Contact. These offers were previously included in messaging.

  • SME, led by Paul Perrett, CEO of MessageMedia, will be responsible for Sinch’s global offering for small and medium businesses. This includes turnkey software-as-a-service products offered under the MessageMedia, ClickSend and SimpleTexting brands.

The President of each Business Unit will have full responsibility for the income statement, with central functions organized to support the Business Units, achieve synergies and promote joint technological and commercial development. The new operating model will be implemented in spring 2022.

Following these changes, Sinch’s leadership team includes:

  • Oscar Werner, Managing Director

  • Anders Olin, President, Enterprise and Messaging

  • Ed O’Hara, President, Voice

  • Will Conway, President, Developer and Email

  • Eduardo Henrique, President, Nominations

  • Paul Perrett, President, SME (Small and Medium Enterprises)

  • Christina Raaschou, Director of Human Resources

  • Jonas Lindeborg, CTO

  • Jonathan Bean, Marketing Director

  • Julie Rassat, VP Integration

  • Roshan Saldanha, Chief Financial Officer

  • Thomas Heath, Chief Strategy Officer

Robert Gerstmann, Russ Green and Sanjay Goyal will continue in their current roles, now reporting to Anders Olin.

For more information, please contact

Ola Elmeland
Investor Relations Director
Mobile: +46 721 43 34 59
Email: [email protected]

Thomas Heath
Director of Strategy and Head of Investor Relations
Mobile: +46 722 45 50 55
Email: [email protected]

About Sinch

Sinch’s leading cloud communications platform enables businesses to reach everyone on the planet, in seconds or less, via mobile messaging, email, voice and video. More than 150,000 businesses use Sinch’s advanced technology platform to engage with their customers, including many of the world’s largest enterprises and mobile carriers. Sinch has been profitable and growing rapidly since its founding in 2008. It is headquartered in Stockholm, Sweden, and has a local presence in over 50 countries. The shares are traded on NASDAQ Stockholm: XSTO:SINC. Visit us at sinch.com.

The information was submitted for publication, through the contact person listed above, at 08:00 CET on February 3, 2022.

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