What customers think: Are you ready to help?


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Our world continues to change daily around us. And as the pace of change accelerates to an unprecedented level, we’re also more wired and connected than ever, which means we’re bombarded with everything happening around the world. Therefore, one of the biggest challenges we face is learning how to filter out the noise and find out what really matters.

This month’s issue examines several key areas that are currently reshaping our country and, most importantly to you, the impacts they will have on the health care and benefits industry.

Paul Wilson, Editor of BenefitsPRO Paul Wilson, Editor of BenefitsPRO

In the United States, concerns about the impacts of mergers and consolidation remain in the national spotlight, attracting the attention of everyone from Stephen King to President Biden. On the same day that ‘Uncle Stevie’ testified before the government in an effort to prevent Penguin Random House’s purchase of publisher Simon & Schuster, the same federal courthouse upheld the Justice Department’s argument that UnitedHealth Group’s $8 billion deal to buy Change Healthcare should be halted. As the healthcare landscape continues to evolve and merge, what impact does this have on employers, advisors and, most importantly, healthcare consumers? As Dan Cook writes in this month’s cover story, “Merger advocates say many combinations lead to improvements in efficiency, access and innovation. Consolidation skeptics doubt this claim.

Meanwhile, another huge recent development, the controversial Supreme Court decision in Dobbs v. Jackson Women’s Health Organization, sends ripples (or should I say tidal waves?) across the entire country, including benefits and the healthcare space. We devote much of this issue to exploring how advisors and their clients can navigate the many new landmines as they try to provide employee care. As Scott Wooldridge writes, “it seems clear that employers are deeply concerned about what Dobbs decision will mean for their benefit plans and whether they can fully meet the needs of group health plan enrollees, especially in states where an abortion ban is imminent or likely.

And if that’s not enough to think about, in “A Different Conversation,” we discuss how the past few years have changed who counselors talk to in the C-suite — and what they talk about.

All of this may seem overwhelming as you head into your busy time of year, but you can bet these topics will be top of mind for your customers and prospects in the months ahead. Are you ready to help?

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